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LUCY & SONS
PROJECT TYPE
Restaurant Branding
YEAR
2025
England
England
ROLE
Branding, Art Direction, Logo Design
CLIENT
Personal
Lucy & Sons Farmers Restaurant is a farm-to-table dining experience that celebrates fresh, locally sourced ingredients and traditional recipes with a modern twist. The restaurant’s brand identity aims to reflect its commitment to sustainability and authenticity. The branding approach establishes itself as a warm, up market and trustworthy culinary destination, offering a unique farm-to-table experience with a rich heritage and contemporary appeal.
A cohesive visual identity that embodies the essence of farm-fresh cuisine. The design incorporates natural, earthy tones, modern typography, and organic-inspired graphics that highlight the connection between farmers and the food on the plate.
The Larder is an extension of the restaurant, the store brings artisanal ingredients to thoughtfully sourced delicacies.













