EJ
A PASSIONATE GRAPHIC DESIGNER
An intentional process guides each project from concept to execution. Ideas are shaped into clean, effective visuals with a focus on structure and simplicity. Every element is chosen with care to support communication. The goal is to create designs that feels strong, relevant, and considered.
A PASSIONATE GRAPHIC DESIGNER
APPROACH
Custom Proposal
On an introductory call, I will gather what we need to know about your project, your goals, and your vision for your business and brand design. From there, I will present a customized proposal based on your needs.
1
Research
I will spend some time reviewing your questionnaire, researching your business and marketplace, and developing your Creative Direction brief. This document will serve as the foundation of your brand design/project and will extensively cover your audience, messaging, visual direction, design approach and more.
2
Concept Design
Once your Creative Direction is approved, we will start working on your concept development. After working through multiple concepts, I will pick the strongest one and present it to you through an in-depth concept presentation that includes your logo, marks, color palette, typography and visual examples of how we can bring this identity to life through brand touch points, or design approach and elements depending on the essence of your project.
3
Materials Design
An organized file system will be sent to you for hand-off, along with any guides and tutorials that may be needed for your team.
When your concept is approved, I will start designing your materials (print and digital brand touch points, or relevant elements), as well as your Brand Identity Style Guide, if we are creating Branding. This extensive guide covers everything you and your collaborators need to execute your design with cohesion and certainty. If your project includes packaging or web design, we will begin that now.